The first thing that caught my eye with this brochure was the colors: red, black, and white. It is attention-grabbbing and simple, yet packing with information. I believe that the intended audience is anyone looking to find out information regarding the company or just supply chain in general. It does use a few terms that the ordinary teenager might not know, such as "volatile markets or "robust capabilities", so it might be intended for an older, working audience.
The purpose of this is to tell about the the company and its job in the business world. Oracle has a specific function to reduce risks, properly manage shipments, etc. The brochure does a good job of letting the reader know how the company operates and what it is doing. It gives insight into the job of its employees and into its purpose as a company.
This brochure revises our thoughts of what a supply chain program does. It makes us think about these companies' impact on today's economy and it reiterates the fact that organization is key to success.
This brochure is arranged into small paragraphs that focus on different topics. However, each paragraph builds upon the last in telling what the company does, how they do it, and what the effects of doing such things are.
The invention is similar to the revision, in that it involves the practices and values of the company. It makes me think about how important their job is and how it effects the economy. I believe that the employees are skilled and dedicated to their practice as supply chain professionals.
The delivery of this is effective because it is fairly short and easy to read. It's presented in a pamphlet form but it also resembles an internet website. I did like the information that this brochure provided, but if I were handed this packet at freshman orientation, there is no way I would read past the first page. It is simply too complex and detailed to hold the attention of most readers.
The language of this, as I mentioned earlier, seems a bit more scholarly than your ordinary brochure. I think that this may be because the older, working adult is reading this type of thing, or a business major who understands some of the terminology. It also provides some definitions and even some fun facts in the columns!
I will work to make my remix project a bit more entertaining :) But, I did learn a lot from this brochure.
http://www.oracle.com/us/products/applications/oracle-supply-chain-brochure-065282.pdf
Works Cited
Works Cited
"Information
Connects: Oracle Supply Chain Management." Oracle.com/us. N.p.,
n.d. Web. 6 Nov. 2013.
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